Aurimas Adomavicius - Better Business Through Tech
July 2012
14 posts
The Wisdom of Peter Drucker →
pocket.co
The aim of marketing, in Drucker’s view, was to “know and understand the customer so well that the product or service fits him and sells itself.”.
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Guess what: your customer doesn’t care how your system works. No, really. They don’t care one bit. They want what they want, and if you can’t deliver it, they’ll find someone who CAN do it.
Take the time to help your customers, even if it means circumventing your system. Walk the 3 feet to talk to the chef. Send someone a check if your system can’t do refunds. Give someone another game if it turns out your games only work on PC.
” —A good article on UserVoice.com
That’s why I ultimately believe that the custom products and services we cater to our customers are superior to off-the-shelf offerings. There is never a feature we can’t implement.
“What if computing power and information were like water and electricity? The “computer as infrastructure” paradigm prediction is based on the idea that eventually we’ll live in a world where computing power and information are a man-made utility built over or into the environment.”
—The Mobile Frontier
Innovation is Relative, Always Great for Marketing
I’ve had the pleasure to work with several companies lately that are exceptional performers within their industries. Transparency, focus on value provided to clients, and excellence were their defining traits, however web and mobile technologies were lacking from their operational toolset.
When someone speaks to me of innovation I always think of the Large Hadron Collider or Quantum Computing - surreal, unapproachable technologies surrounded by humming supercomputers and linear algebra formulas that make the heads of regular mortals implode (I liked linear algebra when I was in college - that should tell you something). The reality is very different. The level of innovation is determined by the reference point from which it is viewed.
On the subject of a specific client, the industry is trailing behind by a solid ten years in the space of web and mobile. By opening back office data through a web portal to their customers and launching a mobile application that eliminates need for paper (work orders, invoices, etc.) we have created a stir in the industry that has resulted in unprecedented press coverage. And the tools we built for them are simple. Very simple. Well, they’re simple for us because we simmer in those technological juices on a daily basis - but the point I’m trying to make is that it’s all relative. You don’t need to discover Higgs boson to be innovative - just embrace technology and bring value to your customers in a way that your competitors do not.
“That is not a phone…even with an “i” in front of it. That’s not what you are doing. You’re allowing people—even small children—never to get lost again. Ever. That’s a transformed society.”
—Excerpt from science fiction writer and author of the seminal design book, Shaping Things, Bruce Sterling.
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